Innovation BoostCamp: Reinventing lotteries for a younger generation
Systematic, sprint-based development of a new lottery product for millennials
- Analysis of the target group to identify requirements and drivers, validated by target group interviews; development of a customer journey to optimally address the target group
- Development of innovative product ideas in four full-day BoostCamp workshops
- Conduction of feasibility checks and preparation of initial business cases
- Design of prototypes to illustrate and user test the ideas
- Preparation and implementation of jury pitches to select the best product idea
- Definition of an implementation roadmap for the market launch of the idea within 12 months
"UNITY led us to an innovative product idea with targeted analysis and creative workshops. We now have a clear vision and an implementation schedule for our new product.”
Susanne Moormann
Head of Customer Engagement and Marketing
WestLotto
Your Contact
Sebastian Befeld
Business Area Lead
Paderborn,
Deutschland
Dr. Christofer Daiberl
Senior Manager
München,
Deutschland
Dr. Dominik Fischer
Head of Strategy & Innovation
Paderborn,
Deutschland