Guiding numerous Microsoft Partners into the Business of the Future

Topics such as cloud transformation, IoT and the transition from products to services are changing the business models of IT companies. Microsoft drives these trends with a broad cloud-based technology and solution portfolio that is being carried out by over 30,000 German partner companies of SMB and corporate customers. In order to shape the rapid transformation of Microsoft partners both internally and externally, Microsoft, together with UNITY and other partners, has launched the BIG-Initiative – “Business.Innovation.Growth.” As a part of BIG, UNITY consultants have supported several IT companies on their paths towards the business of the future through Business Transformation Workshops, and put strategies and business models to the test. Together with management teams, UNITY planned innovative service portfolios and anticipated the necessary changes in the organization. Through change programs and supporting governance models, UNITY was able to ensure that the company culture and employees were prepared for and enthusiastic about the upcoming changes. Together with the Microsoft organization, the BIG Initiative will continue to be driven forward in 2021 and anchored in the strategic development of Microsoft’s partner network.