Brandworld Customer Experience

Customer Journey Sprint

Designing a future-ready and digital customer experience for the upcoming Kalkhoff Brandworld:

Exploration of the initiatives digitalization
Analysis of target groups for the brand world
Identification of undiscovered and future customer needs
Design of user stories along the customer journey
Creation of a touchpoint map with the solutions
Developing of a roadmap for the brand world and prioritization with a maturity model for different areas
Identification of strategic needs for action
Development of a framework for the management decision-making and the execution of the roadmap