Action fields for digitalization in sports

In order to be able to meet customer & fan needs in the long term, four key areas of action are crucial. The factors of vision, IT target architecture, roadmap and governance form the comprehensive strategy that controls the various areas of action.

Efficient processes and an established culture in the organization are regarded as the basis for creating a clear distribution of roles, empowering employees, and making sustainability a relevant topic, for example.

From an initial maturity check up to IT implementation, ticketing, membership management or game-day organization can be optimized within the club. At the same time, integrated digital channels and customer data management will become increasingly important for sports clubs in the future. In order to improve fan experience and long-term customer satisfaction, the design and implementation of a holistic CRM and the integration of digital touchpoints along the entire fan journey, such as through digital tickets, eCommerce or (self) services, is indispensable today. In addition, the development of new business models, in the form of innovative sponsoring services, B2B partnering or loyalty programs, shapes the framework conditions for long-term growth.