Automotive consulting since 1995

Automotive

With more than 380 consultants in the DACH region and China, UNITY advises this leading industry to develop product strategies, optimize development processes, introduce agile methods, select and implement development tools and technologies as well as integrate new technologies such as AI and machine learning. 

In addition to the development of vehicle electrification and autonomous driving, the development of the automobile as an analogue product to a digital product is currently one of the greatest challenges, because both information technology and the organization of established manufacturers and suppliers must be adapted. UNITY Automotive experts bring methodological knowledge and cross-industry experience required for successful implementation.

In addition, the transition to electromobility presents the automotive industry with enormous challenges in production and logistics, as new technologies are being introduced while the old ones must continue to be operated. Mastering this increase in complexity is only possible through digitalization. As a winner of ‘Germany's Digital Pioneer 2022’ (F.A.Z. Institute award), UNITY brings not only the stimulus but also the technical expertise for the necessary process changes.

For this purpose, several companies under the UNITY Innovation Alliance have joined to provide unparalleled and unique expertise in implementation including UNITY Operations for planning and support services, the Berlin-based software developer Next Data Service and the specialist for change processes UNITYmove.

 

Consulting Services for the Automotive Industry

Project Stories from the Automotive Industry

BMW Motorrad "Global Dealer Academy"

[Translate to English:]

Conceptualisation of a training program for the global dealership organization

BMW Motorrad stands for quality down to the smallest detail – from the sale of the motorcycle to the repair, the company guarantees first-class standards and thus ensures riding enjoyment and a positive customer experience. In order to establish long-term and global standards for customer experience, BMW Motorrad decided to set up a global academy for dealers together with UNITY. This is because the dealers and the individual qualifications of their employees have a significant impact on customer satisfaction.

The central task of the academy is to provide employees with an individual training program that offers them opportunities for personal development while making efficient use of training resources. To this end, the current global training situation was first analyzed collaboratively, and target group-specific needs were identified in selected markets. Based on the findings, the academy‘s range of services and target group-specific learner journeys were defined. For the global roll-out, the concept was first tested in an initial pilot market and then refined further. To ensure the scalability of the concept and the success of the academy, steering structures were also introduced in the form of a KPI-based governance model. In cooperation with UNITY, the academy is to be established in other markets in the future and will thus scale the concept globally. 

Global academy concept for 16 markets

Succesful piloting in an international market with 21 dealers

Specific and efficient enablement offerings for 4 positions

"UNITY‘s experience was crucial for BMW Motorrad to successfully design and pilot the global dealer academy. Thanks to UNITY’s well-founded approach, we can realize our vision to innovatively enable dealership employees worldwide. UNITY created a clear path for the sustainable implementation of the academy and acted as a valuable partner in its realization.”

Henning Putzke

Head of Customer Care, Retail Business Development

BMW Motorrad

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Your contacts for the Automotive Industry

Stephan Bille

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Stuttgart, Germany
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Philipp Wibbing

Executive Board Member

Paderborn, Germany
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Peter Albrecht

Business Area Lead

Munich, Germany
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Jörg Greitemeyer

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Melanie Heinzler

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Welf Kessler

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Markus Kreutmeier

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Manuel Kumle

Business Area Lead

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Moritz Siegert

Business Area Lead

Stuttgart, Germany
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