Are you ready for the future?

We reduce UNCERTAINTY as well as COMPLEXITY in business decisions and speed up innovations for faster time to market.

Strategic Foresight

Be proactive in shaping your future!

In Strategic Foresight, we take a proactive approach to analyzing risks and opportunities for your company by systematically thinking ahead and anticipating future developments. Using advanced foresight methods, we optimize your future product and project portfolio, identify cost-effective solutions and identify new sales potential for your company. We are able to break out of old thinking patterns and create a visionary future for companies. These are based on future-oriented decision-making mechanisms and innovation activities. Strategic Foresight helps you to recognize the signs of change and enables you to shape your future independently.

Recognize trends

What are the drivers of change for your business? How will your ecosystem evolve? What vision do you want to pursue? How can key stakeholders be involved to participate in shaping the future of your company?

Understand challenges

What are the impacts of future-oriented insights? How can you prepare for them? What actions and resources are needed? How can you enhance your capabilities to better respond to change? How can you strengthen your network and partnerships to prepare for future challenges? How can we quantitatively evaluate, optimize and manage the effectiveness of our measures and the allocation of resources to meet future challenges?

Shape future

How can you focus and control your innovation activities and budgets across different business units and functions? How can future value creating networks be designed? How can value contributions and ROI be systematically increased?

Why strategic foresight?

40 questions that will determine your future viability ... which can be answered using UNITY future scenarios

Strategy

How do we ensure our company´s future
success?
What strategic course do we need to set
now for tomorrow?
How urgent is the need for change in
our business?
How can we set up a future-proof
organizational structure?

M&A

Which companies will make our future
portfolio complete?
In which areas should we scout for
possible aquisitions?
Which technologies/ applications must be
secured through acquisitions?
Which future players threaten our
established business

Distribution

Who will be the customers of the future?
What will be future customer contact
points?
What will tomorrow´s customer service
look like?
What route to market will we take to
reach our customers

How is technology and digitalization
changing our business?
What are the requirements for tomorrow´s
IT infrastructure?
What role will IT play in the future?
Which IT investment strategy is futureproof?

Finance

Which sales positions will be at risk in the
future?
How will future dynamics change our cost
structures?
How will our department generate value in
the future?
What role will „Finance“ play in
the future?

How will we work in the future?
What skills will our employees need to
be successful in the future?
In the future, what will make a job
attractive?
How will structures and personnel
requirements change?

Production

What will production look like in
the future?
What production capacities and
capabilities do we need to maintain
for the future?
In the future, what value chain will we
have to fit into?
What opportunities and risks will arise
from new production technologies?

R&D

Which R&D projects do we have to
invest in in order to be correctly
positioned in the future?
What solutions do we have to look for
today, in order to meet the customer
requirements of tomorrow?
Which qualifications will be crucial in
the future?
Which reserach partners are essential
for future success?

Marketing

What are tomorrow´s customer needs?
How will we interact with customers in
the future?
What characteristics and value proposition
does our brand need to provide in the
future?
What role will marketing play in
the future?

Procurement

How do we set up a robust supplier
structure in the future?
Where will we buy in the future?
Will our supplier network fulfill future
requirements?
What will we buy in the future?

1. Strategy

How do we ensure our company´s future
success?
What strategic course do we need to set
now for tomorrow?
How urgent is the need for change in
our business?
How can we set up a future-proof
organizational structure?
2. M&A

Which companies will make our future
portfolio complete?
In which areas should we scout for
possible aquisitions?
Which technologies/ applications must be
secured through acquisitions?
Which future players threaten our
established business
3. Distribution

Who will be the customers of the future?
What will be future customer contact
points?
What will tomorrow´s customer service
look like?
What route to market will we take to
reach our customers
4. IT

How is technology and digitalization
changing our business?
What are the requirements for tomorrow´s
IT infrastructure?
What role will IT play in the future?
Which IT investment strategy is futureproof?
5. Finance

Which sales positions will be at risk in the
future?
How will future dynamics change our cost
structures?
How will our department generate value in
the future?
What role will „Finance“ play in
the future?
6. HR

How will we work in the future?
What skills will our employees need to
be successful in the future?
In the future, what will make a job
attractive?
How will structures and personnel
requirements change?
7. Production

What will production look like in
the future?
What production capacities and
capabilities do we need to maintain
for the future?
In the future, what value chain will we
have to fit into?
What opportunities and risks will arise
from new production technologies?
8. R&D

Which R&D projects do we have to
invest in in order to be correctly
positioned in the future?
What solutions do we have to look for
today, in order to meet the customer
requirements of tomorrow?
Which qualifications will be crucial in
the future?
Which reserach partners are essential
for future success?
9. Marketing

What are tomorrow´s customer needs?
How will we interact with customers in
the future?
What characteristics and value proposition
does our brand need to provide in the
future?
What role will marketing play in
the future?
10. Procurement

How do we set up a robust supplier
structure in the future?
Where will we buy in the future?
Will our supplier network fulfill future
requirements?
What will we buy in the future?

9 challenges for the future

Identifying growth fields

Securing/prioritizing decisions

Recognizing opportunities and risks

Initiating change processes

Creating a common vision

Understanding complex correlations

Supporting cross-departmental collaboration

Inspiring and motivating

Identifying new business models & sources of income

Consulting services Strategic Foresight

Strategic Foresight

Recognize and understand the future

Your challenges

Uncertainty in the face of major technological changes
Upcoming market changes and competitive pressure require the identification of risk and alternative scenarios
Unclear vision or picture of the future, lack of long-term strategy

UNITY solution approach

Raise awareness of future change processes and create a shared understanding of your future ecosystem
Identification of specific trends
Creation of scenarios and derivation of technology systems
Derive, among others, new market requirements, changes in the value chain, and strategic implications
Make strategic decisions in dynamic environments

Growth areas and capabilities

Evaluate business potential

Your challenges

Focusing on future market opportunities and making decisions about the future direction of the service offering

UNITY solution approach

Derive and evaluate growth areas in terms of business and market potential (quantitative approach)
Develop ideas for new products, services and business model opportunities (qualitative approach)
Review the stability and future robustness of your company and business model
Define requirements for initiatives, sillks and capabilities

Find out more

Future-proof product & service portfolio

Realize business potential and manage ROI

Your challenges

Minimizing risks of the market access strategy in a dynamic environment (Which products in which markets to which customers?)

UNITY solution approach

Develop a coordinated and balanced portfolio to manage resources for maximum strategic value and financial ROI
Build a strategic roadmap with clear business strategy objectives and value propositions
Allocate resources optimally on real issues of the future
Strategies and integration in the area of venturing & partnering

Request now: Your starting point in the field of Strategic Foresight!

Strategy Check with AI Scenarios

Future Business

2 Months

Validate strategic goals and identify specific adaptation requirements based on consistent future scenarios using AI support.

learn more

Future-proof Growth Areas

Future Business

Sprint incl. 1-Day Workshop

Sprint-based and pragmatic: We work with you to create a vision of the future and quantify the potential of your growth areas.

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Customers about Strategic Foresight with UNITY

“The future scenarios that were developed with UNITY form a fundamental basis for the further development of our strategic direction. With the help of the scenarios, we can identify strategic search fields, develop new busines models and expand competences that are relevant for the future.”

Matthias Koeppel

Director of Strategy Football

adidas AG

“UNITY systematically led us to future scenarios in order to challenge existing presumptions and reveal alternative developments. In doing so, we were able to identify new business potentials, while we plan to utilize the scenario technique in other departments.”

René Korte

Head of Corporate Innovation Management

Melitta Bentz GmbH & Co. KG

"Together with UNITY, we have developed an integrated mechanism that has systematized the assessment of the future robustness of financing projects. The innovative way of working and the consistent involvement of various areas of specialization were of particular importance to us."

Dr. Ilinka Kajgana

Head of Strategic Risk Management

Erste Bank der oesterreichischen Sparkassen AG

Make an appointment with our experts

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