City of Paderborn
Smart City Data Platform
Digital products & services in your product portfolio
Digital Services
Digital business models are fundamental
As digitalization progresses, your customers and partners expect more and more interaction via digital channels. In saturated markets, digital products and services also offer a new, disproportionately scalable source of revenue that many companies are not yet taking advantage of.
Increasing the proportion of digital products & services in the service portfolio is therefore key to future value creation. This means that business capabilities, such as software engineering, eCommerce & customer analytics to create digital paths to the customer via apps, platforms & IoT devices, are a strategic business capability.
We work with you to establish new digital business models in your portfolio and make existing ones more successful!
Together, we identify new business opportunities in a customer-centric way and develop your new product vision. We then prepare to implement and realize your digital product or service and manage it through to its release. From there, the product is iteratively further developed through user feedback, thereby increasing the value of the product and your ROI.
The most important areas of action at a glance
Digital paths to customers
These are various channels and platforms through which companies interact with their customers, reach them and offer their products or services. They include websites, e-commerce platforms, social media, mobile apps and also physical products.
Digital channels to customers are becoming increasingly important as technology and customer behavior evolve.
Digital channels allow companies to expand their reach and reach customers wherever they are active online.
Data analysis enables companies to understand their customers' behavior and provide them with customized offers. This improves communication and increases the effectiveness of marketing campaigns. In addition, digital channels offer the possibility of direct customer feedback and customer loyalty.
Companies must keep pace with these changes in order to remain competitive, promote their growth and be successful.
Smart products
Smart products provide companies with technologically advanced solutions that have internet connectivity and sensors. They enable personalized customer experiences, improved connectivity and increased efficiency. Smart products have become increasingly important for companies.
They increase efficiency through automation and promote customer loyalty. The connectivity of smart products also enables integration with other devices, systems and platforms. Companies can collect and analyze valuable usage data and use it to improve their products.
In an increasingly networked and digital world, smart products are growing in importance. They enable companies to develop innovative solutions that meet customer requirements.
Together with you, we make your products smart and build new digital business models based on them.
Platforms
Platform business models enable you to leverage synergies with partners and create additional added value for customers. We design these with you both online and in the app.
Platforms are particularly relevant as they offer access to a large and already interested target group. They often have an established user base that is actively looking for relevant products or services. Companies can build new business models (with partners) through the presence or creation of a platform.
They offer eCommerce, customer relationship management (CRM) for customer analysis and interaction & content management. This allows them to collect data and draw insights to optimize their marketing strategies and adapt their offers.
In an increasingly digitalized world, partnerships and collaborative business models are becoming more and more important. They provide an effective way to reach a large and interested target group, process transactions and strengthen customer relationships. They should therefore take advantage of the opportunities offered by platforms to promote their success and growth in the digital era.
Our Consulting Services in Digital Services
Identifying new business potential
Your challenges:
- The impact of market changes on your business model
- You want to respond to market changes and establish new digital services
- You lack concrete starting points or impetus for innovative business models or smart products & services
UNITY solution approach:
- Identify customers & stakeholders and their needs
- Create a detailed product vision with business model
- Prepare an implementation project with validated technical foundations such as IT & data architecture
Value creation through data
Your challenges:
- Data is inaccessible, of poor quality or is missing altogether
- The value creation potential of your data is unused or even unknown
- Lack of vision for future application scenarios of analytics & AI
UNITY solution approach:
- Identify value creation opportunities through a comprehensive analysis of your business processes
- Build efficient and scalable data architectures and processing platforms in line with your business strategy
- Implement analytics & AI services for the long-term, value-creating use of your company data
Data-driven value creation
Well-established digital products & services
Your challenges:
- You have no sound digital touchpoints with your customers
- The development of customer interfaces through individual software such as apps or websites is not your core competence
- You lack important knowledge about the behavior and preferences of their customers
UNITY solution approach:
- Manage apps, web, platform & product development projects
- Implement CRM, analytics, eCommerce, content management systems
- Iterative further development and improvement through stakeholder feedback
Successful in the Cloud
Your challenges:
- Increasing demands on the flexibility and scalability of the IT infrastructure
- Lack of clarity regarding possible cloud solutions and their advantages and disadvantages
- Unexpectedly high costs or complexity in cloud operationc
UNITY solution approach:
- Develop a customized cloud strategy
- Develop possible cloud architectures and derive requirements for the organization
- Support in the migration and operation of cloud solutions
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10
%
Cost reduction
20
%
Revenue growth
5
%
Increased customer loyalty
19
%
Increased conversion rate
*average values
Added value of digital products and services
Revenue growth & reduced costs
New potential revenue streams can be tapped and costs can be reduced through process automation as well as the need for physical infrastructure or manual labor.
Time-to-Market
Digital products and services can accelerate the development and delivery process. Tracking the time it takes to bring new offerings to market can highlight the efficiency and agility achieved through digital initiatives.
ROI & CLV
Digital products and services strengthen customer loyalty and the customer lifetime value (CLV) of customers. This increases the return on investment (ROI).
Project stories in Digital Services
Make an appointment with our experts
Depending on the topic, we provide you with the right experts. Select your preferred date from our calendar and discuss your concerns with our experts by phone or via Microsoft Teams without any obligation. We look forward to getting to know you!
Your contacts for Digital Services
Daniel Gaspers
Head of Digital Services
Paderborn,
Germany
Digital Services Insights
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